The ‘Middle East Retail Academy (MERA): 2012 Awards’ will celebrate excellence in the region’s retail channel, identifying the vendors that have successfully engaged with the retail channel and developed win-win relationships with partners. The Awards will also identify best-in-class retailers and distributors in the region. Individual awards for outstanding contribution by retail and vendor executives also form part of the awards ceremony.

More than 30 awards will be presented during the prize giving ceremony and Gala Dinner, which takes place in association with DISTREE Middle East (www.distree-me.com) in Fujairah, UAE, on Wednesday May 16th. There are 11 awards allocated to vendors, 11 categories for retailers, 2 for retail distributors plus individual awards and special achievement categories for executives that will be inducted into the MERA Hall of Fame.

More than 500 senior executives, representing retailers, distributors and vendors from across the region will attend the 2012 event. With many of the awards decided through live electronic voting, the ceremony is an exciting occasion for all involved. Explore this website to find out more about the Middle East’s premier ICT & CE retail channel awards.

The MERA Awards were launched in 2008, creating a clear and transparent platform to recognise excellence in the region’s consumer electronics and ICT channel, with awards for vendors, distributors and retailers. The awards are held in conjunction with DISTREE Middle East, where pre-qualified ICT and CE retail executives from across the Middle East market have the opportunity to review the latest products from the 60-plus vendors attending the event. With retailers from 15-plus countries across the Middle East region attending, the event offers vendors powerful market insight and the opportunity to accelerate or improve their go-to-market retail strategy.